This incredible 23.6" x 15.8" Cool Sensation Nylon 6 material is made to keep you cooler for longer than traditional towels. It will highlight your logo beautifully as it is printed with a full color dye sublimation. This hyper-evaporative material is the latest in cooling innovation; it retains water without feeling too wet to provide a cooling relief. Just soak the towel in water, ring it out, and wear! This towel is great for outdoor activities, workouts, athletes, and more!